Pivoting industries, zero roadmap
Ugh, been there-ish. Friend of mine left 15 years in automotive, jumped into a B2B SaaS play. First 3 months he kept trying to "optimize the production line" mentally... in software. Burned early budget on the wrong hires fast. Honestly? Before you touch a dollar, read through this first — digital transformation strategy — genuinely useful framing for exactly your crossroads situation. For consultants: you want someone who's done manufacturing-to-SaaS transitions specifically, not generic strategy guys. GTM motion in SaaS is a completely different beast than anything physical product taught us. Your investor's right to pump the brakes.
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